A New Name To Better Distinguish Our Expertise.
Our three founders bring diverse experiences to our firm, and we wanted our new name to reflect the value of that expertise. Asa Graves is a Chartered Financial Analyst (CFA ® ) with a strong background in researching and tracking markets for national wealth management firms. As a business executive and financial advisor, Doug Light’s background brings a valuable client-focused perspective to the firm. Jeff Lenhart’s work as a prominent local attorney focusing on estate planning and tax law helps our team and clients clarify the legal nuances that can protect and preserve their finances. Our new name reflects the unique skills of each of our founding Principals and better communicates the cohesive manner in which we manage our client’s investments. We are thrilled to announce that we’ve changed our business name to:
Graves Light Lenhart
In addition, our website is now located at gllwealth.com. Be sure to change your bookmarks!
A New Look For Long Lasting Brand Recognition.
Since our inception, we have contemplated using an icon-driven logo to act as a strong recall device to our brand. We partnered with a local marketing firm to develop a simple, modern logo design that embraces our unique partnership and the journey we go on with our clients.
Our new logo icon incorporates a rotated GLL to reinforce the strength of our partnership. The logo icon also symbolizes a sun rising over a mountain peak with upward arrows that indicate the start of a journey, new perspectives and growth. That symbol echoes the value we bring our clients. An updated color palette of blues and greens exudes trust and growth, while a strong, bold font translates confidence. Our new tagline synthesizes our services into a clear and concise brand promise. If you have any questions regarding these changes, please let us know. We are always happy to hear from you.
